Happy Wednesday, ladies!
First, thanks for all the positive feedback on the launch of my Etsy Shop on Monday! I so appreciate the support. And apologies for not posting yesterday—so many stores were closed on Easter that I ended up running all my errands Monday night and just plain ran out of time to put together a post.
Today’s post is short and sweet, but for all my fellow bloggers out there, I wanted to share an easy, easy, EASY tip that helped me increase my page views by 36%. No seriously, my page views were up 36% in quarter one of 2017 over quarter four of 2016* and I attribute it to one simple change I implemented on nearly every post.
*A note that one of the days in Q1 of 2017 is an outlier because Charlottesville shared my Charlottesville Guide on their Facebook page and my page views doubled in a day. I excluded this outlier from my calculations to give you all a more realistic view of the change.
Ok, so this tip requires no SEO, no metadata, no backend work, no redesign—no nothing. All it requires is that you rethink how you write your blog post titles.
You need to rethink how you write your blog post titles.
In the past, I used to write very simple, non-compelling titles that didn’t tell you a whole lot about what was in the post—i.e. Finally Fall or Bell Sleeves. Sure, they’re fine titles—but really generic, and quite honestly, post titles you could find on other blogs.
Around Christmastime, I started reading Jess Keys’ blog The Golden Girl pretty religiously, and was trying to decide why I would always click to read her posts—even if the topic wasn’t something I’d usually take interest in—and I realized it’s because her blog post titles were so intriguing and detailed.
So I started writing my blog post titles a little bit differently—and it worked!
If you’re looking to make this change, too, you need to think like a journalist and write post titles YOU’D want to read that also accurately describe the content of your post. I like to use:
- lots of numbers—like in today’s post!
- longer descriptive phrases—A Cute Brunch Spot in Georgetown
- the first person—I Kicked My Diet Soda Addiction—Here’s How I Did It
- conversational phrases—So, I Started an Etsy Shop
A note that I don’t always make these titles the same as what I set as my targeted SEO keyword or SEO Title in SEO by Yoast—but if the rest of your post is strong enough, it won’t negatively impact your SEO. You an read the step-by-step guide I follow for SEO here.
So—give this trick a whirl and let me know how it works for you!