Despite all the craziness last week, I made it to Blogger Scene at the Gryphon downtown and am so happy it worked out so I could go. It was the perfect mix of sangria, mingling with old blogger friends, collecting business cards from new blogger friends, and an informative panel.
(Not on the official agenda: our late-night trip to Shake Shack after.)
Since I know a lot of y’all also blog and don’t necessary live in DC, I thought I would share the four tips for bloggers that helped me most from this event. If you do live nearby and were on the fence about going this time, I’d highly recommend you try to make the next!
1. Don’t be afraid to reach out to brands. When I first started out, I thought companies would come to me. That’s how my first collaboration came about, and so I just expected others would follow suit. More recently though, I have been taking a more active approach and pitching brands myself. Nine times out of 10, they say yes. The key is you have to do the legwork for them and present them a solid idea. It makes it a lot easier for them if all they have to do is say yes, versus brainstorming an idea on their own, getting approvals needed, and so on. I use Alicia’s tips to craft my pitches and have had a lot of success this way.
2. Make a list of brands you want to work with. It’s not smart to say yes to every opportunity that comes you’re way. You know what’s best for your brand, so by making a list of companies you do want to work with, you’ll be better equipped to say yes or no when pitches come along as opposed to being guided by the fact it’s always flattering when someone reaches out.
3. Be friends with the competition. Blogging is such an introverted activity – I often write from my kitchen table with the company of Chris Soules and that’s about it. But it’s important to remember there are other people out there doing the same thing as you, and they often have great ideas that will help your own blog improve and vice versa. Even though it may seem like other bloggers are your competition and its counterintuitive to share information with them as s result, it’s important to live by the old saying “a candle loses nothing by lighting another candle” in this situation.
4. Interact with other bloggers on social media. Whenever I meet a new blogger, instead of sending a follow-up email, I usually tweet at them saying how great it was to meet them and mention any resource I recommended or inside joke we made. It’s a quick, easy way to make an impact and organically grow your own following.