6.6.16 26

My Top 4 Tips for Pitching Brands

Happy Monday! I thought we’d kick off the week with a blogging 101 post.

One of the questions I am most frequently asked is how I pitch brands I want to work with for A Touch of Teal. At first I was really overwhelmed by the prospect of reaching out to companies. It felt weird to shoot an email to someone I didn’t know, and basically ask them for a free product and/or cash. But then I realized they are also getting something out of working with me since it is a partnership!

Before we dive into my tips, I will say that you should dream big and not be afraid to pitch the larger, well-known brands you want to work with. You never know what will happen! That being said, I’ve had a lot of luck and great collaborations with smaller brands, Etsy shops, and local stores. Those types of places have a lot to gain from the exposure you can give them and are very excited about working with bloggers. They also often want to do more marketing, but don’t have the resources or the time. That’s where you step in! 

how to pitch brands as a blogger

ONE // DO YOUR RESEARCH 

Before I pitch a brand, I sit down and look for a couple of things. First, I try to find the name of a specific person to address my email to. Some brands make this easy and have a point of contact listed on their website. Other brands have a generic email, like press@company.com or info@company.com email listed, but no name listed. Even if I am sending my pitch to a generic email address, I make sure the salutation is addressed to a specific individual, which makes it more likely my email will be read by the right person. LinkedIn has proven helpful at finding a press, marketing, or partnership person, as has Google searching phrases such as “company name + marketing contact.”

Second, I try to determine if they have worked with bloggers before, and if so, look at the type of campaigns they have done in the past. I want to add value for the brand, so I try to avoid pitching an idea they have already done with someone else. This also gives me a good indication of whether or not they have any specific marketing initiatives or products they really want to get in front of their consumers, which helps me pitch a stronger idea. That brings me to my second tip…

TWO // PITCH A SPECIFIC IDEA

It’s a lot easier for brands to say YES! to working with you when you’ve done your research and do the work for them upfront. Go in with a really specific idea and plan for how you can collaborate, and I guarantee you’ll get more interested parties. If you don’t have a specific idea, that potentially means more company time spent brainstorming and more back-and-forth, which ultimately means more company money spent. Not good!

So instead of saying, “I’d love to work with you on a post!,” try, “I would love to work with you on a summer vacation essentials post by styling one of your shift dresses. I am heading to Savannah at the end of the month and would love to shoot the photography for my post there. I’d structure the narrative around the dress, and also share the post across my social media platforms to increase exposure of both the post and your brand.”

how to pitch brands as a blogger

THREE // KEEP IT CONCISE

No one likes to, or really has the time to, read a novel-long email these days. Write your email pitch, walk away, and then come back with a fresh set of eyes to tighten up the language and take out any unnecessary phrases. Get to your main points quickly, and don’t forget to demonstrate how you add value.

I’ve included a sample pitch below so you can get an idea of the length and structure I use. Three or four (short!) paragraphs max should be able to get the job done.

FOUR // FOLLOW UP

Sometimes people’s inboxes fill up faster than they can keep up with them—I know mine does! I can’t tell you the number of collaborations I’ve scored simply because I followed up. I generally wait about a week, and if I haven’t heard back, I shoot them a quick email letting them know I am still very interested in collaborating. If I don’t hear back then, I generally consider it a “no” and move onto pitching other brands.

how to pitch brands as a blogger

BONUS // A SAMPLE EMAIL 

Here’s an actual email pitch I used to garner a partner for this post.

Hi Kaity,

I hope this email finds you well! My name is Katie, and I write the lifestyle blog, A Touch of Teal. I recently discovered your beautiful paper products and thought Matrick and Eve would be a perfect fit for my blog.

If you’re up for it, one idea I had for a post was to use some of your products, such as your holiday coasters and fill-in invites, as part of my annual cookie holiday cookie exchange. I host this party every year with my roommate, and it really gets all the girls who attend in a festive mood! I could show my readers how your products are perfect for their events, too.

My readers are primarily 25-34 year old females who are fashion-forward, and love supporting boutique stores. I have about XX,000 page views monthly and over 8,000+ social media followers across my networks (Instagram, Facebook, Twitter, and Pinterest). I would plan on promoting the blog post as well as Matrick and Eve on these networks to increase your exposure.

Here are a few of my past collaborations with paper-oriented companies, if you’d like to take a look:
http://www.atouchofteal.com/megan-carn-frolicking-flamingos-print/
http://www.atouchofteal.com/gallery-wall-prints-giddy-paperie/
http://www.atouchofteal.com/how-to-make-the-perfect-wax-seal/

Let me know if you have any questions, and I look forward to potentially working with you!

Best,
Katie Urban

///
All photos courtesy Kim Graham

Leave a Comment

26 Comments

  1. Monica wrote:

    This is awesome, Katie! Always helpful to see how fellow bloggers do this–we can all definitely learn from one another!

    Published 6.6.16
    Reply
    • Katie wrote:

      Thanks for your support, Monica!

      Published 6.14.16
      Reply
  2. Jen wrote:

    Great tips! I think of working with brands as a partnership as well. We both have to benefit from the deal!

    Published 6.6.16
    Reply
    • Katie wrote:

      Completely agree!

      Published 6.14.16
      Reply
  3. This is SUPER helpful Katie!! I have just started working with a couple of publishers on my book-themed blog, and I want to start reaching out to a few brands to support specific posts. I just need to start crafting pitches and sending them, rather than psyching myself up about it!

    Published 6.6.16
    Reply
    • Katie wrote:

      Best of luck! I love the idea of a book themed blog. You can always email me with any questions! xo

      Published 6.14.16
      Reply
  4. Cristina wrote:

    This is such a helpful post! Bookmarked 🙂 I love the sample email, too!

    X,
    Cristina
    cristinawashere.com

    Published 6.6.16
    Reply
    • Katie wrote:

      Thanks lady! xo

      Published 6.14.16
      Reply
  5. Jackie wrote:

    This is seriously one of the most helpful blog posts, ever!! I struggle with pitching brands, even though I’ve done it so many times.

    These tips are SO helpful, and I love that you included the sample email. Pinning this one for later 🙂

    Jackie
    Something About That

    Published 6.6.16
    Reply
    • Katie wrote:

      So glad it was helpful! You can always email me with questions! XO

      Published 6.14.16
      Reply
  6. mitch wrote:

    The fact that you also include such sample email is helpful indeed! Thank you 🙂

    Published 6.7.16
    Reply
    • Katie wrote:

      Of course! xo

      Published 6.14.16
      Reply
  7. Sydney wrote:

    These were such great tips and advice Katie, thanks for sharing!
    xo, Syd
    anchoredinthesouth.com

    Published 6.7.16
    Reply
    • Katie wrote:

      So glad it was helpful!

      Published 6.14.16
      Reply
  8. Katie wrote:

    Love these tips! I’m hoping to branch out and work with some companies soon so this is super helpful!

    xoxo,
    Katie
    chicincarolina.blogspot.com

    Published 6.7.16
    Reply
    • Katie wrote:

      Best of luck! You can do it! xo

      Published 6.14.16
      Reply
  9. These are such awesome tips and I loved your example email- so helpful! Thank you!

    Published 6.8.16
    Reply
    • Katie wrote:

      You’re so welcome!

      Published 6.14.16
      Reply
  10. These are really helpful tips Katie! I especially love the part about pitching a specific idea and following up a week later! I love your blogging tips! I hope you keep them coming 🙂

    Taffeta & Tulips

    Published 6.8.16
    Reply
    • Katie wrote:

      Of course lady! You’re killing it too, so don’t forget that!

      Published 6.14.16
      Reply
  11. I am heading to Disney World to celebrate my niece’s 3rd birthday and I e-mailed their PR Dept. They actually offered my husband and I both park hopper passes (so all 4 parks for one day) and fast passes. I never thought they’d say yes but they did. So awesome! I sent an email very similar to yours and they responded very quickly.

    Published 6.9.16
    Reply
    • Katie wrote:

      That is SO wonderful, and such a great tip! Love the idea :]

      Published 6.14.16
      Reply
  12. Rachel wrote:

    Great tips! Agree that being able to send your pitch to a specific person is really important!

    Published 6.12.16
    Reply
    • Katie wrote:

      Glad you agree!

      Published 6.14.16
      Reply
  13. Lisa wrote:

    Such a great post! Thank you so much for sharing these useful tips. I also really appreciate your sample letter!

    Lisa
    http://www.prettylittleshoppers.com

    Published 6.26.16
    Reply
  14. Jackie wrote:

    This was a really great and informative post. I have such a hard time pitching brands! I actually have a hard time both finding contacts as well as knowing how to word a cold email. Here’s to working and learning how to better myself!

    Jackie
    Something About That

    Published 1.30.17
    Reply